![]() If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly. ![]() ![]() Information Viral marketing depends on a high pass-along rate from person to person. Definition Marketing phenomenon that facilitates and encourages people to pass along a marketing message. This model as it stands today is at its first steps towards being a tool for producers to incorporate in their analytic research and design process when creating viral campaigns KEY WORDS: Viral marketing, Social Media, Word-Of Mouth, Communication Channels, Advertising, Communication Strategy, Media Strategy. "HONEY BUNNY PUMPKIN PUMPKIN "- "A VIRAL MARKETING STRATEGY"Ībstract: What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today's social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns.
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